Comprehensive new brand identity
for a hair & beauty store. Visual identity
centers around simplicity and elegance.
Embedded Files
New logotype.
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The keyword "CAROLINE IMPRESSIONS" can be used as a standalone icon.
Caroline Impressions is a hair & beauty care brand which offers a wide array of hair & beauty services.
Caroline Impressions celebrates the African culture, empowers & encourages confidence in African women through their services & products.
Its rebranding & visual identity center around Simplicity & Elegance - with the classic combination of the brand icon to set the mood and a timeless serif as the brand’s main typeface.
A variety of colours from the new palette can be used in the logotype.
The colour palette is inspired by colours of flowers and some natural elements.
The design team consulted on social media perception.
Logo lock-up that is emphasizing "CAROLINE IMPRESSIONS."
Pattern alt.1
Pattern alt.2
Product mockup
Google Sites
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